$\color{#44ccff}\sf\ A~Roadmap~to~Your~First~\$10M$

Companyon’s goal is to accelerate B2B software companies through their first $10M of annualized revenue, where you will grapple with reaching go-to-market fit, transitioning from founder-led sales, building a leadership team, and learning how to execute at scale. We are ready with the playbooks to get your revenue machinery humming.

Fair warning: if you haven’t reached product-market fit (PMF), you could be wasting time on this roadmap. You should focus on getting your company to its first $2M in ARR with repeat sales in the same segment, CAC payback in less than 15 months, and the first signs of positive NRR. These metrics will become second nature as you continue down this path.

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This is not a 30-day journey but a set of operational vectors you will optimize and improve over time. Our most successful portfolio companies with the greatest accretion in value have followed these vectors to secure their subsequent rounds. Get ready for the long haul. When you’re ready, jump in.

$$ \color{#ED4B9E}\sf\Large{➊~Set~Your~North~Star~for~All~Stakeholders} $$

Before you even raise a round, you should define your aspirational North Star with a clear vision of what you want the company to be, a mission that defines how you will get there, and a culture that espouses who you are and how you will work together. Let it be a beacon that guides you and your team, inspires customers and shows every investor that you have a big, audacious goal and a clear understanding of how to get there. If you haven’t done it, investors will know. Every decision you make as a team should align with that focus.

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Vision & Mission

Culture

How Culture Fuels Growth

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Watch the Video Overview of the Company's Strategy Canvas and Workshop </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b4389788-730b-4170-bbe1-e30c49aa75cb/Logo_Avatar_Dark.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/b4389788-730b-4170-bbe1-e30c49aa75cb/Logo_Avatar_Dark.png" width="40px" /> Download Companyon's Company Strategy Canvas

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$$ \color{#ED4B9E}\sf\Large{➋\ Define~and~ Articulate~your~Business~Strategy} $$

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It’s not enough to state the end goal. You need to work back from your aspirations to outline the strategic themes, milestones, and tactics to get you there. Make it measurable, and hold yourselves accountable. Now craft a detailed financial blueprint using Companyon’s Interactive Growth Planner that aligns with your vision for growth over the next 18 to 24 months—emphasizing capital efficiency.

Strategy Themes

2-Year Business Model

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$$ \color{#ED4B9E}\sf\Large{➌\ Hire~Your~Dream~Team} $$

There is no greater priority than building your team. Hiring leaders in disciplines that you have little experience in can be daunting. To ensure you hire the best talent for your stage and that you know they’re the best, we have built a series of downloadable best practices, frameworks, and resources to elevate your recruiting processes. Building your professional team is the greatest step in building a scalable business. Invest the time to do it right.

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➊ Talent Mgt Toolkit Overview

➌ Employer Brand

➎ Offer Stage

➋ Interview Process

➍ Cultivating Your Network

➏ Onboarding

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